Friday, October 19, 2018 | 8:00am – 9:30am

This session is included in your CAG2018 registration fee.

Sponsored by…



Facilitator: Phyllis Hegstrom, Home Instead Senior Care

It is understood that the world’s population is aging as life expectancy continues to increase.  With a projected 192 million people over 80 by 2030, the demand for care for older adults is sharply on the rise. It is not known who will provide the care or how care will be delivered. However, all agree that the current approach is not sustainable. The shift in population mix requires that we reimagine care for the elderly.  Urgently needed are new and innovative approaches to care and a workforce that keeps seniors healthier at home thereby reducing system-wide health care costs.

This workshop will examine the challenge of recruiting and retaining the best of the best to undertake this mandate of reimagining care.  The focus will be on workforce issues specifically within the home care industry. Participants will be invited to discuss the biases and perceptions regarding the relevance of home care workers and the value placed on their work. Issues and lessons learned related to recruitment and retention across Home Instead’s global offices will be shared. The presenters will share their experience and strategies for developing staff who are well trained and compassionate; and who want careers as caregivers.

Participants will be invited to comment and share thoughts on how to shift care of the elderly to an honoured profession where staff are equipped with the best technologies and resources to support seniors to maximize their abilities at home.